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Keyword Optimization
The first step of optimizing your site for Search Engines like Google is to identify the best keywords or keyword phrases to optimize your site on. These phrases are what your customers are searching for in Google, but also what is most likely to bring the most relevant traffic to your site. We will work with you to discover the best keyword based on your input combined with results from our analysis tools and proven process.
Your Site Optimization
Once the keyword and phrases are chosen, we will start to focus on optimizing your websites structure and content. This includes using the right tools and software and also writing content with a proper structure.
Just like a well written book, your site must fall into a logical structure including a Table of Contents, Chapter Titles, Depth and completeness of chapters, and relevance of content to what the reader is looking for. If a website has a clear and concise structure and the content is good, it will appeal to more readers. This structure needs to be continually optimized and appeal to your customers over your competition. We will do this for you and make sure the changes are regularly communicated to search engines and social networks with our software.
Your Brand Optimization
In addition to optimizing your site structure, it is also important to build your brand on the web. With the Search Engine Marketing and Social Media Integration package we will immediately start working to build your brand throughout the web and continue to monitor and tailor these messages over time. This includes creating links on other relevant, highly ranked sites including blogs, social bookmarking, and other social media back to your site. These links and advertisements for your site will begin to promote your brand and bring visitors back to your site.
Reporting
Most importantly we will report your campaigns progress to you on a regular basis through web analytics of where your visitors are coming from, where they are spending their time on your site, what keywords they used to find you and how you are doing on ranking. Based on these reports, we will work with you to continually adjust and optimize your campaign for maximizing results and conversions.
We want for your online campaign to be a success, whether it is a local search engine optimization campaign in Orange County or international social media optimization, C4 Development will work for you so you can focus on your new customers. There are many SEO consultants and experts in the market, but very few that understand the holistic approach to web presence that will provide your organization success in internet marketing.
Package Integration
Through our collaborative approach, we first explore existing software packages that may fit your needs. We have experience with several existing packages including Content Management and e-Commerce and are equipped to customize existing software packages as needed.
Custom Software
Our custom development experts analyze your offline or manual business processes and convert them to more efficient software tools to help grow your business. We have experts in both Open Source as well as Microsoft platforms.
An Agile Approach
We believe in developing flexible software systems for your business. The Agile development methods we utilize will not only provide an efficiency in achieving your project goals, but also provide a simple, easy to follow approach to development. We produce software that will adapt and scale with your business.
C4 Development is located in one of the best locations in all of Southern California, in between San Diego and Los Angeles, in Orange County. We would be happy to discuss your current software development needs. Call us today.
User Interface
A great website is not just about compelling graphics, it is about engaging user interface. A simple easy to navigate user interface can make the difference in your customers engaging or leaving for the competition.
We will spend the time to get to understand your business and who the customer is you are trying to reach, then the design process can help effectively communicate the personality of your organization through your sites design.
A Balanced Approach
There are some web development companies in Los Angeles and Orange County that are very good at web development but use graphic designers as an after thought. There are also web design agencies very skilled in graphic and user interface design that use developers to back up the design after it is complete.
At C4, we understand web site creation is an equal balance and collaboration of left brained creative and right brained coding to produce effective results for you.
Find Your Voice
We employ copywriters to help successfully convey the voice of your organization in all the applications we develop for you. Our copywriters are experienced professionals who can deliver a compelling message on time and in the appropriate voice to communicate clearly with the market you want to reach.
Simple Details
Sometimes it can be as simple as properly explaining how to use one function of a screen. That function, explained effectively, allows for your customers to properly use your application. If the copy on the screen is not explained properly, your customer may not know how to proceed.
We make it our goal to communicate your voice to your customer. This involves everything from the smallest of functions to the collective voice of your organization online.
Our goal is your success.